About University Tire and Auto


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Our Story


A Clean Shop, Honest Answers, And A Team That Knows Your Name

Paul Daniel didn't grow up in the auto industry — he came from a career in carpet sales. But entrepreneurship was in his blood, and he saw something missing in the tire and auto world: a shop that was clean, genuinely honest, and treated customers like neighbors instead of numbers. In 2017, he opened the doors of University Tire and Auto right here on Opelika Road.


To this day, we're the only first-generation, independently owned automotive store still operating in Auburn — and that's a distinction we work hard to live up to every single day.


The journey hasn't always been smooth.


In November of 2018, just a year after opening, the shop caught fire and burned to the ground. We could have walked away. Instead, the team moved to a temporary location, kept serving our customers without missing a beat, and rebuilt from the studs up. By spring of 2019, we were back home in a brand-new facility — and that same year, fueled by Paul's lifelong love of trucks and custom builds, University Off-Road was born under the same roof.


Then 2020 hit. Three years in, freshly rebuilt, and suddenly the world shut down. We pushed through COVID the same way we pushed through the fire — heads down, doors open, and committed to taking care of the community that's taken care of us.



We've been growing ever since.

What We Stand For

From day one, our goal has been to be the Chick-fil-A of the auto industry — clean, consistent, friendly, and built on values that don't change with the times. We aren't perfect, and we'll never pretend to be. But we know exactly what we stand for.


We're here to serve. Every repair, every quote, every conversation starts there. Fixing cars is what we do; taking care of people is why we do it.


We want to bless people. Through honest answers. Through fair prices. Through a little extra effort when it matters. We believe a business can — and should — leave its customers better than it found them.


We're closed on weekends. It costs us business, and we're okay with that. Our team works hard Monday through Friday, and their families deserve them on Saturdays and Sundays.


Judge us by how we resolve our mistakes. We're human. Eventually something will slip. When it does, bring it back — tell us about it — and we'll make it right. That's the bar we hold ourselves to, every single time.


We're honored you chose us. There's no shortage of shops in this town. The fact that you walked through our doors is something we'll never take for granted.

Two Shops. One Standard.

University Tire and Auto keeps your daily driver safe and on the road — tires, brakes, oil changes, alignments, diagnostics, and full-service repair from a team you can actually trust.


University Off-Road is where the fun happens — lift and leveling kits, custom wheels, off-road tires, bed covers, lighting, and accessories from the brands that actually matter.


Same address. Same family. Same standard of work.

What Sets Us Apart

The cleanest shop in town. Walk into our bays and you'll find floors you could eat off of, organized tools, and techs who treat your vehicle like it's their own. A clean shop reflects clean work — and that's something we've never been willing to compromise on.


Over 180 years of combined experience under one roof. Our technicians carry Master ASE Certifications across multiple specialties — that's not marketing speak, that's decades of hands-on expertise across nearly every make, model, and build challenge that's rolled through our doors.

A track record we're proud of


CARFAX Top-Rated Service Shop — year after year

2025 Auburn University Parent & Family Association Favorite Business

2024 Auburn Community's Choice Awards — #1 Tire Retailer, #1 Repair & Maintenance, #2 Oil Change

AAA Approved Auto Repair Facility

4.9-star average on verified customer reviews

Meet the Team

The folks who'll actually be taking care of you.


Paul Daniel

Owner and Founder


  • Meet Paul

    Paul Daniel walked away from a successful career in flooring manufacturing sales to pursue a vision built on relationships, integrity, and doing things the right way. University Tire & Auto was built on handshakes, trust, and treating customers like family, a philosophy that still drives the company today.


    Outside the shop, Paul enjoys the outdoors, especially hunting and fishing, and chasing his three boys in their baseball careers — Michael and twins Ben and Jess — while spending time with his wife Katie, principal at Creekside Elementary. You’ll also find him supporting Auburn athletics whenever possible, especially baseball and basketball.


    In recent years, Paul has quietly faced Parkinson’s disease with the same determination and grit that helped build the business from the ground up. Most people would never know unless he told them himself.


    If there’s a person in Auburn worth knowing, odds are Paul already knows them.

Lee Lindsay

Chief Operating Officer


  • Meet Lee

    Lee got his start straight out of high school as a diesel mechanic on heavy-duty equipment before heading to Auburn University — where he picked up ASE certifications in both automotive and diesel while moonlighting as a technician and wrecker driver. A surprise teaching opportunity during grad school turned into a 31½-year career in education and school administration. When he retired, he discovered he couldn't quite walk away from a wrench. Today, Lee runs our floor with old-school gearhead instinct, deep mechanical know-how, and a teacher's patience for explaining things — and when he's not here, he's still building hot rods and dragsters, just like he has since he was a kid.

Kristin Horne

Controller


  • Meet Kristin

    The brains behind the operation. Kristin has been with the company since day one — same desk, same fierce attention to detail — and she's quietly the reason this whole place runs as smoothly as it does. Whether she's keeping the books straight, stepping in as a service advisor, or solving whatever needs solving today, she handles it without breaking a sweat. Weekends? Reserved for the bog, where she'll out-drive you in her built-up RZR before you finish saying hello.

Gavin Finklea

Senior Client Experience Specialist


  • Meet Gavin

    A technician at heart who made the jump to the front counter, Gavin brings a calm, steady presence to the University Tire & Auto team. An Auburn University graduate and former business owner in the marketing world, he has a unique ability to connect with people from all walks of life and make customers feel comfortable the moment they walk through the door.


    Customers appreciate Gavin for his patience, genuine friendliness, and the trust he naturally builds with everyone he meets. He has an even-keeled approach that keeps him steady no matter how busy the day gets, and his laid-back personality makes him the kind of person customers genuinely enjoy working with.


    Whether he’s helping explain what a vehicle needs or simply listening to a customer’s concerns, Gavin meets people where they are — and that’s exactly why so many customers ask for him by name.

Samantha Lewis

Client Experience Specialist


  • Meet Samantha

    Before joining University Tire & Auto, Samantha worked with AutoZone in commercial parts operations, delivering and supporting parts for shops all across the area. That’s where our team first recognized how sharp, knowledgeable, and hardworking she truly was. After seeing nearly every shop in town firsthand, she chose University Tire & Auto.


    Sam has a strong understanding of what happens under the hood and brings a level of automotive knowledge that regularly surprises customers. She has a passion for helping people, a strong work ethic, and the kind of real-world experience that only comes from being in and around the industry every day.


    To borrow the phrase, Samantha “knows a thing or two because she’s seen a thing or two.” And that experience, combined with her personality and drive, makes her an important part of the University team.

Kris Thompson

Client Experience Specialist


  • Meet Kris

    A family man through and through, Kris treats every customer like they're part of his own. He brings a real, deep-rooted love for the automotive world to the service desk — and when he clocks out, you'll find him at the softball field cheering his kids on louder than anyone in the bleachers.

Ashley Lackey

Guest Relations Coordinator


  • Meet Ashley

    After years running her father's boat dock business, Ashley brought her organizational firepower to Auburn — and these days she keeps our office moving like a well-tuned machine. Phones, parts, warranties, follow-ups: if it needs handling, she's already on it. Off the clock, she's the proudest fan in the front row at her daughter's fashion shows.

Creed Sinclair

Director of Brand and Off-Road Operations


  • Meet Creed

    Creed cut his teeth wrenching at a custom shop in Atlanta before carving out his own corner of the internet as an automotive content creator. He brought all of it with him — the install skills, the design eye, and the camera — and now leads the entirety of the brand and our Off-Road division. The shop is more or less his second home.

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Read Testimonials From Happy Customers

We’re grateful for every review that reflects our mission — delivering honest service and dependable results for every customer


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"Wonderful experience from start to finish! My son had an emergency issue with his car and these guys couldn't have been easier to work with. Super professional, friendly and fast service. Shout out to Ashley in the office for her customer service! Highly recommend!"

5-star review by Robyn Roberts
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"After a patience trying event with Opelika Ford, I reached out to University Tire and Auto for assistance with a transmission service. Ashley verified the work could be done and invited me within the hour. Brian, the Technician was super helpful and informative and the all of the staff were a pleasure. Thank you all for helping make this day better."

5-star review by Kenneth Jones

"My mom took my Honda Civic in for a braking issue and they ensured the car was safe to drive after a complete brake service. They greeted my mom and helped her when she walked in. I am happy with the quality of work performed."

5-star review by Cody Jones

"Excellent  customer service  and Josh remembers his customers.  He was able to diagnose  my brake problem and get it to the service shop in a timely manner.  I will recommend  University Tire and Auto to my friends."

5-star review by Dennis Drake

"Creed at University Auto was fantastic. He went above and beyond to make sure my car had new tires in time to leave for my trip. Highly recommend the people here at University Tire and Auto."

5-star review by Hanan Mauldin

"Wonderful experience from start to finish! My son had an emergency issue with his car and these guys couldn't have been easier to work with. Super professional, friendly and fast service. Shout out to Ashley in the office for her customer service! Highly recommend!"

5-star review by Robyn Roberts
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Our Location

We provide reliable auto repair for Auburn, AL and the surrounding Areas:


  • Opelika
  • Seale
  • Waverly
  • Notasulga
  • Tuskegee
  • Shorter
  • Franklin
  • Reeltown
  • Dadeville
  • Camp Hill
  • Huguley
  • Tallassee
  • Five Points
  • Cusseta
  • Salem
  • Valley
  • Lanett
  • LaFayette